Project Overview

Challenge

Brooklyn Paws is an imaginative veterinary clinic that aims to provide pet owners with a convenient appointment scheduling experience. The client seeks to create a user-friendly interface that simplifies the process of booking appointments for their pets. The ultimate goal is to ensure that pet owners can effortlessly find and schedule appointments, enhancing their overall experience with Brooklyn Paws.

Interview

To gain a deeper understanding of the challenges users face when booking appointments, I conducted two remote interviews. During these interviews, users were asked to walk through their appointment booking process and provide commentary on their experience, allowing me to identify their pain points and specific needs.
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The interview helped to gather any common issues users may encounter. Some insights gathered were:
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• Usually they will make phone calls to book an appointment. Most veterinary do not have an email or online structure for booking an appointment, and users like the convenience of quickly booking without resorting to phone calls all the time.
• Would like to know the available dates and times. Users would like have to the option to know ahead of time so it can work with their schedule.
• To have updated information when following up after the appointment is through phone calls. It is important to keep track of medical history on physical forms.

Empathy Map

This helped to give a visual comprehensive of the user needs and helped with the order of making the decision.

Competitive Analysis

3 competitors were researched to have a concept of what other products offered.

Analysis

User Journey Map

The user journey map was created to visualize the goals users are aiming to achieve and the emotions they may experience at each stage

Information Architecture

The site map gave a clearer overview on how the pages will be connected with each other.

Design

Early Sketches

Low-Fidelity Prototype

Wireframes, for the website and phones versions, were created with a tiered layer cake layout. This layout enables users to easily scan the pages from top to bottom, quickly identifying the importance of each section through subheads.

Medium-Fidelity Prototype

User Testing

• It be nice to include a page if you have multiple pets after the login page
• The set of available time is a nice feature but would prefer to have option for reason of visit as well instead of typing it in
• The motion is simple and straight ward, I understand each steps that was needed to be taken

High-Fidelity Prototype

Reflection